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Political Campaign Craftsmanship: A Professional's Guide to Campaigning for Public Office 3rd Edition

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Management number 222477611 Release Date 2026/05/04 List Price US$72.00 Model Number 222477611
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Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase. Read more

ISBN10 1138530115
ISBN13 978-1138530119
Edition 3rd
Language English
Publisher Routledge
Dimensions 6 x 0.81 x 9 inches
Item Weight 16 ounces
Print length 368 pages
Publication date September 14, 2017

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